“Parrydise” found – Paragon completes Birmingham project for PKF Cooper Parry

Paragon Interiors Group Plc

Pink bulls, tree houses and running tracks may not sound like the new home of an accountant but this is PKF Cooper Parry and this is Paragon – welcome to Parrydise.

“Disrupt, lead, make life count” – the watchwords of accountancy giant PKF Cooper Parry and the values that have led to the creation of another iconic workplace for them by Paragon.

Paragon won the Birmingham contract (which will see 120 people move from the old office in Solihull) having previously created a ground-breaking scheme at PKF Cooper Parry’s 26,000 sq ft Sky View ‘super-office’ at East Midlands Airport in 2014.

That office won a stream of accolades for its bold design and radical reimagination of the workplace.  Featuring a dream room, tree-house meeting room – complete with swing, idea pods and two games areas featuring a pool table, space invaders and table tennis table.

Dubbed “Parrydise” the new Solihull office features a Segway track, swings, a sports bar, themed meeting rooms, quiet pods, a well-being tent, and collaborative workspace, as well as a large big pink bull in reception.

Unashamedly bold in its vision and delivery, the new office perfectly reflects the vibrant company culture at the firm, as Claire Ratcliffe, head of design for Paragon, explains;

This has been a fantastic creative challenge for our entire team. We’ve worked very closely with PKF Cooper Parry before so that gave us a fantastic insight but we wanted to ensure we were going to be creating something fresh, something that explores the boundaries and possibilities. That is the kind of thinking that has set PKF Cooper Parry apart from its rival practices and we wanted to ensure that the new offices were a part of that narrative – we too were ready to disrupt, lead and make our design count.

PKF Cooper Parry’s ‘Sky view’ office, (completed by Paragon in 2013) is regularly listed as one of the coolest offices in the country, they wanted Blythe Valley Park to rival this. Their vision was a leading edge space to challenge the stereotype of accountants and rip up the rule book, making the clear statement of ‘Make Life Count’.

They wanted a space where clients want to visit and hang out in. They wanted them to feel the vibe and energy in the building. The space needed to be flexible, fun, collaborative and promote a winning atmosphere, whilst feeling cutting edge, bold, innovative and energetic”.

Ade Cheatham, chief executive of PKF Cooper Parry, said:

After months of planning and preparation it’s amazing to finally be in our new home and see all of the smiles around the office. We set the bar very high when we moved into our Sky View office in Derby, but I think we have managed to go one better with Park View.”

“We don’t like to think of ourselves as your average accountancy firm; we disrupt, lead and make life count. Our new Birmingham office perfectly embodies the ethos of PKF Cooper Parry and provides us with a great workspace reflecting the very latest in modern working to accommodate our every-growing team.”