Accounting for Taste – Paragon wins PKF Cooper Parry West Midlands project

Paragon Interiors Group Plc

PKF Cooper Parry has appointed Paragon Interiors Group Plc (Paragon) to design and fit-out its new Birmingham office at One Central Boulevard on Blythe Valley Business Park, Solihull.

The Midlands accountancy firm announced last month that it would be relocating in April from 8 Calthorpe Road in central Birmingham to a new 17,810 sq ft office at IM Properties’ Blythe Valley.

Paragon, the leading UK specialist in interior design, construction, fit-out and refurbishment, won the Birmingham contract having previously designed and fitted out PKF Cooper Parry’s 26,000 sq ft Sky View ‘super-office’ at East Midlands Airport in 2014.

This office won a stream of accolades for its bold design and radical reimagination of the workplace.  Featuring a dream room, tree-house meeting room, complete with swing, idea pods and two games areas featuring a pool table, space invaders and table tennis table.

PKF Cooper Parry’s new West Midlands office will include similarly ground-breaking design features including a wellbeing tent, swings, flexible agile working spaces, and a sports bar.

Ade Cheatham, chief executive of PKF Cooper Parry, said:

“One Central Boulevard will provide us with modern, high-specification, grade A office facilities, designed to be flexible, to encourage creativity and collaborative working. Once again we have chosen to work with Paragon to create another leading edge design, with lots of quirky and fun features thrown in – from Narnia cupboards to Segways, not to mention a running track – to ‘wow’ our staff and clients alike.”

“We have ambitious growth plans and are planning to double our market share in the West Midlands over the next two years, adding new expertise and talent across the team. Our offices will play a major part in that.”

Lee Harris, Executive Commercial Director for Paragon, stated: “It is fantastic to be working with PKF Cooper Parry again. They have a refreshing vision and values which align with how their offices operate. Their environment provides the platform for their culture to grows and they have some incredible talent to nurture”

“We pride ourselves on getting incredibly close to our clients before we draw a line on a piece of paper. By getting under the skin of an organisation, we can extract their DNA and their deep-rooted behaviours. Only then can we honestly create working environments that not only reflect and reinforce the company culture and evolutional process. Having been a part of the journey of growth for PKF Cooper Parry we can’t wait to start the next chapter over in the West Midlands.”